But the coverage and wear aren’t quite what I need or want in a concealer. No doubt the Wet n Wild Photo Focus Concealer formula is lovely, lightweight, easy to apply, and easy to blend. So, it may look darker but the shades are a bit lighter once applied. When I did get it home I was happy that it was a very good match for me. I was waffling on buying the shade because of this. I selected Light/Medium Beige which is the shade swatched in this post and it looked quite dark in the tube. One thing to note is the shades seem to look dark in the tube but run a lot lighter once applied. I can’t speak for the whole white cast thing because as I said I never had such an issue in photos. I would say it brightened up my eyes nicely but didn’t conceal puffiness nor darkness very well. The formula applies pigmented at first but it sheers down considerably during the blending process and even building it never really results in quite medium coverage. It’s a nice light concealer for days you don’t need a ton of coverage or days you’re just going really natural and light with makeup. I loved the texture and consistency of the product and I never noticed creasing but it did fade rather quickly at around four hours of wear even when set with powder. If it was a little more pigmented I could see myself using this often. It’s quite brightening but sadly, the formula sheers out as you blend.

The formula is creamy, thin, easy to spread, easy to blend, and wears very lightweight under eyes without creasing.

This one comes housed in a 0.29 square tube that features a sponge applicator for application. This isn’t to say the new Wet n Wild Photo Focus Concealer isn’t nice, it is, but it doesn’t quite have the POW of Come Correct. It’s one of my favorite drugstore concealers and a superior formula compared to Photo Focus. Photo Focus Concealer looks like it’ll be the easier one to locate should you not want to wait for an online order. The sad news would be that I haven’t successfully found Come Correct Concealer in stores in a very long time and it seems to be something you can purchase online only. It’s not as cheap as Photo Focus Concealer but the coverage is way more pigmented and will conceal way more issues than this formula will. If you’re looking for heavier, pigmented coverage I’d highly suggest Wet n Wild Come Correct Celebrity Concealer. None the less, I’m a concealer junkie and absolutely had to check this out for myself.

Although, as I said, I have to admit I don’t really have an issue with white cast when using a concealer. Makes sense to be and it’s a rather fantastic marketing technique too. I never took a photo and had my concealer have a white cast flash back but I understand where Wet n Wild is headed with all these new base products as we live in an selfie world and they trying to entice that world and create formulas that work well in photos. I recently tried out Wet n Wild Photo Focus Foundation and was quite pleased with the formula and I expected more of the same from Wet n Wild Photo Focus Concealer. Wet n Wild Photo Focus Concealer ($3.99) is a new, permanent high-coverage concealer formula that was tested under seven different photo lightening conditions to ensure that the coverage provided did not cause a white cast.

Wet n wild photo focus concealer wand